Sector:
Industrials
Service Lines:
Strategy
Client Situation
A global industrial OEM asked for help to identify options to fuel significant growth leveraging its niche proprietary technology license in new applications and industrial and scientific markets
How We Helped
Conducted in-depth research to understand market segmentation, size, projected growth, key trends, competitive landscape and gauge feasibility in new industrial & scientific application areas
Completed primary research with sales partners, distributors and OEMs to more deeply understand opportunities and customer pain points, the purchase process and criteria for prioritized segments
Estimated addressable market opportunity sizes and how the markets were expected to evolve over the next several years
Led internal workshops with the management team to prioritize market segments, align on growth options and help move the company forward