Sector:
Industrials
Service Lines:
Strategy
Client Situation
A Private Equity-backed, mid-market manufacturer of power cutting tools used in the Utility and other industries was looking to find new growth opportunities. The company had done well historically, but its sales growth had slowed recently due to competitor moves and some customer attrition.
How We Helped
Analyzed sales performance – products, customers, products, geographies
Conducted extensive research with several customer segments and how their needs were evolving and how they wanted to be supported
Assessed competitors and their offerings and how client’s offerings and value proposition compared
Dug into three potential customer segments where the company had limited or no experience and assessed the opportunities and how to win
Collaborated with management to prioritize the opportunities and developed plans to execute
Result
Client successfully expanded into new markets where its products were well received and resulted in strong sales gains