Sector:
Manufacturing
Service Lines:
Growth Strategy
Client Situation
A $300M U.S. division of a foreign conglomerate was performing well in its core market but that market was slow growing and consolidated
The company, a manufacturer of consumables used in semiconductor production, needed to find new markets to support its growth ambitions
How We Helped
Interviewed leadership and sales, marketing and product teams to gather views on potential opportunities for the company to pursue
Conducted numerous interviews with customers, non-customers, industry experts and other market participants to identify trends, pain points, and opportunities
Completed secondary research on end markets and competitors
Generated 15+ ideas on potential adjacent market opportunities to consider and performed preliminary analysis on each
Held workshops with the client to review and debate initial ideas and prioritized 5 for further investigation
Collaborated with the client to test each idea, including what the company could offer to customers in specific markets, investments in people, resources and capabilities needed and risks to mitigate
Worked with the client to prioritize 2 specific ideas to pursue and developed market entry plans for both
Result
Successfully developed 2 ideas that provided new growth opportunities that the client could pursue while utilizing its capabilities, expertise and resources
Client pursued both opportunities and had success creating new platforms in specialty materials processing